New Name to Bolster and Leverage International Brand Recognition
Fairfield, NJ – January 5th, 2018 – On January 1st 2018 ZKAccess – the security division of ZKTeco, the world’s largest manufacturer of RFID and Biometric (Fingerprint, Facial, Finger-vein) readers announced its name has changed to ZKTeco USA. The goal of this name change is to leverage the strength of the international brand, maintain consistency, and eliminate confusion.
In 2012, the company introduced the ZKAccess access control product line. The ZKAccess product line was specifically designed to meet the requirements of the North American market and have necessary certifications to be installed in North America. The company stocks, distributes and supports these products from its New Jersey office and warehouse. A strategy that has proven very successful based upon the incredible market adoption seen for ZKAccess products.
In January 2015, ZKAccess began operating as an independent subsidiary of its parent company, ZKTeco.
As mentioned above, ZKTeco is the world’s largest global manufacturer of biometric and RFID solutions which ships products in more than 150 countries and supports the customer base through its 28 global subsidiaries. “We discovered that having two such strong brands began creating confusion amongst our customers who believed ZKTeco and ZKAccess were two entirely different companies” said Larry Reed, CEO of ZKTeco USA. “To help alleviate confusion while also preserving our two powerful brands, ZKAccess decided to officially rename our company ZKTeco USA. This name change leverages our international brand recognition while also remaining consistent with the names of our 28 ZKTeco subsidiaries all over the world” said Manish Dalal, President of ZKTeco USA.
The ZKAccess brand remains, but now solely represents two access control product lines, namely the SMB Series and Pro Series.
Along with the name change, the company adopted a new corporate identity, including a new logo and visual identity, and a new website that can be found at www.zktecousa.com. The changes are effective immediately, and all future business activity will be undertaken with the new name.
Under the new ZKTeco USA company name, customers will enjoy truly one stop shopping for all their security solution needs. In addition to the name change, ZKTeco USA is proud to announce a number of new product lines & updates including:
- A New “entrance control” product line which includes a variety of RFID and biometric-controlled turnstiles.
- A New “metal detector” product line which includes a variety of multi-zone metal detectors and handhelds.
- A New “smart door lock” product line which includes a variety of RFID and biometric wireless door locks.
- A New integrations with brand leaders in video surveillance cameras and video management systems
- A New biometric reader integration with brand leaders in Enterprise access control and
- A New added integrated PoE and Wireless technologies in many of our products
- Models InBio260 Pro (access control panel) and G3 (access control terminal) are now officially “Made in the USA” (manufactured in New Jersey).
For more details on the corporate name change and the company’s product family, visit www.zktecousa.com
About ZKTeco USA
ZKTeco USA, stocks, supplies and supports our physical security products for our customers in North America and abroad. We have both in-house sales & product support staff, as well as, over 30 nation-wide manufacturer’s representatives who provide hands-on local sales support for our customers. Product offerings include Access Control readers and panels, Near & Far-range Facial Recognition Cameras, Elevator/floor access controllers, Turnstiles, License Plate Recognition (LPR) gate controllers and Consumer products including battery-operated fingerprint and face-reader Door Locks. Our security solutions are multi-lingual and localized in over 18 different languages. ZKTeco USA is synonymous with quality products, responsive & reliable product support, technical innovation and speed-to-market. Come join our global network of end-users, security dealers, distributors, and OEM partners who rely on ZKTeco USA each day as their long-term business partner.